This post is for assignment purposes only and does not reflect the views and opinions of the Carolina Hurricanes organization or the NHL
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NHL Carolina
Hurricanes Mobility Marketing
Season Ticket Holders
Carl Walker
Director of Fan &
Community Relations
Carolina Hurricanes
Season ticket holders pay a premium to see their favorite
players and team throughout the year, and deserve the best experience that we
can provide. With the implementation of our new wireless network throughout the
arena, we can use this to improve the fan experience for our season ticket
holders. This experience starts before they reach the door by connecting with
via social media and sending them the new NHL media package that includes their
team hockey RFID bracelet that will be their connection to the arena. Ticket
holders not only have all access to meet and greet sessions, premium
services/discount, but also can add funds to their Hurricanes account via their
NFC enabled smartphone devices. They can check into their sections by swiping
their RFID bracelets at key NFC enabled areas at their seats. Also by placing
their cellphones in their NFC sticker phone docks they can keep track of stats
throughout the game and get a live stream of the bench and helmet cams worn by
specific players and referees throughout the game.
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| http://hurricanes.nhl.com |
Another great aspect of this technology is to award season
ticket holders with in game prizes for birthdays and celebration that are
recognized via their account with us. The Carolina Hurricanes organization
takes pride in our fan base and wants to reward our loyal customers who support
us every game. So far there are three tiers to our season ticket packages.
1.
Tropical Depression Member
2.
Tropical Storm Member
3.
Category 5 Hurricane Member
At each level there are premium services and incentives that
will encourage fan engagement and participation. All season ticket holders will
receive the RFID bracelet to access their package incentive, and also have the
chance to win and upgrade to the next level depending on homes games attended.
Another extension of our increased use of this wireless system would be to
create an application that they can also log into before they step inside the
arena and we can interact with the fans directly to enhance fan experience
through our social media outlets. Within our plan we never want to forget our
local and worldwide military fan base as well so we can also extend a special
package to current military members, veterans and their families as well. I
believe that this is only the start to a complete end-to-end fan experience
that will create a loyalty like no other.
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| http://hurricanes.nhl.com |
For more information on game schedule, season tickets and so
much more please visit http://hurricanes.nhl.com
Go Canes!
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This post is for assignment purposes only and does not reflect the views and opinions of the Carolina Hurricanes organization or the NHL
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